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If you understand the buying behaviour, you would realize that, when it comes to white goods, customers typically compare prices and features when they buy and that's where UC will lose out to larger horizontal platforms and offline multi-brand stores which provide a sizeable assortment and comparison facility...

On the other hand, a better business model would be for them to get into a b2b partnership with large online platforms, stores and perhaps D2C brands to become a provider for all their white good installation and repair services and ensure a consistent experience and improve NPS for them.

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