Smart move targeting the Creta S middle variant instead of going head-to-head with the base model. The Sierra's value prop is clear because mid-range buyers are less price-sensitive and care about featurecompleteness. I test drove both last week and the cabin space diffrence is noticeable, but Tata needs to fix the after-sales reputation if they want buyers to stick around.
Smart move targeting the Creta S middle variant instead of going head-to-head with the base model. The Sierra's value prop is clear because mid-range buyers are less price-sensitive and care about featurecompleteness. I test drove both last week and the cabin space diffrence is noticeable, but Tata needs to fix the after-sales reputation if they want buyers to stick around.
I think you missed or gave less attention to the following points:
- After purchase, the re-sale market/demand.
- The post sales service centre experience.
- The electronics reliability.
100% that's the core dragging the Tata's down compared to competition.
Even if this is a paid article, it is super well researched and the details are supeeee!!
Thank you. But, no article in GrowthX is ever paid :)