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Poor problem/solution space exploration. PMs who proposed/built this need to introspect & take a hard look at themselves. The segment that can pay xx% extra for cab fares also has great mobiles, data & OTT subscriptions. Were they trying to build an alternative to Netflix? Instead the actual problems remain unsolved ~ For a cab ride lasting 3-4 hours in Blr traffic, one would easily pay higher for "premium" or "lux" segment cars. Simple things like running "AC" , having charging ports, immaculately maintained, noise and dirt free cars are any day better value props than some OTT content.

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