I didn't know they're called whitelabeled products but I tend to buy them over established brands because they're usually cheaper and there isn't a noticeable difference in quality.
If the nearby kirana procurement and promotions management improves rhen there is no chance for E grocery .
Deep discounting and high decibel promotions drag users to e grocery portals else these nearby stores with home delivery can do a wonderful job and all stake holders remain happy and profitable .
While I acknowledge the challenges I do not agree that e-Grocery will not work ever. There are some good work each org is doing, in few years you will see significant improvement. However, I do agree that having Grocery as the only category would be very challenging w.r.t. multi category but at the same time having focus on just Grocery optimises lot of things especially in supply chain that may produce better results.
I didn't know they're called whitelabeled products but I tend to buy them over established brands because they're usually cheaper and there isn't a noticeable difference in quality.
If the nearby kirana procurement and promotions management improves rhen there is no chance for E grocery .
Deep discounting and high decibel promotions drag users to e grocery portals else these nearby stores with home delivery can do a wonderful job and all stake holders remain happy and profitable .
While I acknowledge the challenges I do not agree that e-Grocery will not work ever. There are some good work each org is doing, in few years you will see significant improvement. However, I do agree that having Grocery as the only category would be very challenging w.r.t. multi category but at the same time having focus on just Grocery optimises lot of things especially in supply chain that may produce better results.