One needs to see whether this becomes a pattern or is a one off. As a one off it could be a one time aspiration after years of not being able to have something but then normal consumption patterns return.
It will be interesting to see other metrics like AOV and total GMV coming from tier 2,3,4 cities, because those metrics would really show if these geographies are UE positive with a healthy LTV : CAC ratio, otherwise metrics like number of orders, active user base etc. are all vanity metrics...
I agree. But it will be a tailwind with household incoming growing and lower middle class (economially) entering the upper ceiling. The $1500 per capita is restrictive to build anything high ARPU.
One needs to see whether this becomes a pattern or is a one off. As a one off it could be a one time aspiration after years of not being able to have something but then normal consumption patterns return.
Keeping an eye on this will be critical.
It will be interesting to see other metrics like AOV and total GMV coming from tier 2,3,4 cities, because those metrics would really show if these geographies are UE positive with a healthy LTV : CAC ratio, otherwise metrics like number of orders, active user base etc. are all vanity metrics...
I agree. But it will be a tailwind with household incoming growing and lower middle class (economially) entering the upper ceiling. The $1500 per capita is restrictive to build anything high ARPU.