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I think it would be interesting to know, at what point they were able to overcome the cold start problem. If they were paying to the the tune of double digit $ for each review, that would mean, they would have needed loads of upfront cash before there was enough critical mass of reviews to make this sustainable to bring organic traffic or a default choice for new customers to come here to know about their potential SAAS purchase. But, that would not make it a replicable model for others if they do not have same scale of venture funding upfront. Am i missing something?

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