I think Swiggy Instamart is trying to place all it's product (Noice) at a premium category and they are exploiting the customers as they purchase from small vendors at a low price and sell them at premium price!!!
They are cannibalising on purpose. Also, technically, Swiggy Instarmart is a reseller of sorts. It creates a PO to companies, buys and resells. So it has protected itself from the legality.
“Try speaking to someone in the western countries and you’ll learn that the minimum order values are super high compared to India. That’s a sign that Indian quick commerce is still far away from consolidation into monopoly / duopoly.”
But first, I really loved the way this piece explained everything. The flow was good and engaging.
I just knew that Dmart and many similar sellers also engage in private labelling to gain maximum profit and filter out unnecessary expenses.
Was surprised to know how less money they make on grocery & sundry.
Seiously !!!
I think Swiggy Instamart is trying to place all it's product (Noice) at a premium category and they are exploiting the customers as they purchase from small vendors at a low price and sell them at premium price!!!
Isn't this cannibalising it's suppliers. Also, can they manipulate the behaviour which is against fair practice?
They are cannibalising on purpose. Also, technically, Swiggy Instarmart is a reseller of sorts. It creates a PO to companies, buys and resells. So it has protected itself from the legality.
LOL. what reductive logic is this.
“Try speaking to someone in the western countries and you’ll learn that the minimum order values are super high compared to India. That’s a sign that Indian quick commerce is still far away from consolidation into monopoly / duopoly.”