5 questions YOU must ask before you accept that 'Growth Role' 👇👇
Framework to pick the right growth team, that could make or break your career.
Growth marketing is one of the highest paying jobs in India
So we made you a cheatsheet to get into the right one⚡⚡
You want to switch to a growth role - but are you cut for it? Is the company sure of why they’re hiring you and do they have enough ‘meaty’ work for you to create a business impact?
Read on as we answer top 5 questions to consider before making the plunge🔥 🔥
What’s the growth stage? 📈
Are you a better contributor with too many feathers in your hat or when you own one metric and scale it?
Understanding if the organisation you’re joining is pre-product /market fit or post-product/market fit could make a lot of difference in your jobs-to-be-done.
This will allow you to craft your charter & identify projects that will create impact. 0-1? 1-n?
⚠️ If you are a generalist & want to grow horizontal, a 0-1 journey would suit you vs if you are a specialist a scaling org (1-10) would make more sense.
If you are interviewing at a pre-PMF product & they are giving you a specialist role, run away from that interview. 🏃 🏃
What metric will you chase? 📊
Knowing what metric to chase will tell you why the company hired you in the first place. Engagement? Retention? Revenue? Try to relate how your metric is contributing to the company’s profitability.
It will be tough to land a leadership role if you are hired for a position that does not significantly impact the growth equation. No one wants to promote a team member who doesn’t affect the growth equation by a margin.
For example, the company’s goal is to get user growth through paid acquisition. Make sure they know customer Lifetime value, have parked significant marketing dollars to scale, have a plan to handle the influx, & know what to do with the on-boarded users.
⬆️ Higher contribution to company’s growth = ⏫ Your significance in the org.
What’s the core growth driver? 🔥
There will be one winner- what is it? Is it user-based growth or revenue-based growth? Does the company focus more on paid channels or growth by product?
It’s almost imperative for you to know this before you take a call, because companies can work very differently based on this inclination. How the inward money flows decides the company’s future growth plans.
💡 For pre-PMF stage companies, don’t stress the founder with this as they will also be figuring it out. But ask them what experiments are they running to identify the right growth levers.
What would be your exposure to leadership? 👩💼 👨💼
Visibility to leadership can mean passive learning in terms of budget allocation, growth trajectory, future plan, idea validation & a lot more.
A lot gets lost in the hierarchy. Ask yourself, will you be in the right meeting rooms? Is the current org structure built to improve your OKR outcomes?
😇 Request for interaction with the company leadership. Use the opportunity to understand their buy-in into what you will do when you join.
How ideas win in the org?
It may seem like a silly question & why would anyone care about it? Well, the devil is in the details. Growth teams live by their growth loops and frameworks - but is the organisation you’re picking is living by it or not?
Ask the hiring manager for details on their latest product/growth roadmap. Ask them how they built conviction / prioritised it?
⚠️ Ask questions to learn about how the company sets its priorities, metrics, and goals.
Have more questions? Join GrowthX club.
Why you ask? India’s top 1% growth talent working at Meesho, Facebook, Google, CRED, RazorPay & 600+ leaders are here at GrowthX.
Become a member. Ask them how they took this call.
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