Why will Google's Bard ai win over ChatGPT? 🥺
There's distribution & then there's more.
Welcome to the 122nd edition of the GrowthX Newsletter. Every Tuesday & Thursday I write a piece on startups & business growth. Today’s piece is going to 94,400+ operators & leaders from startups like Google, Stripe, Swiggy, Razorpay, CRED & more
Microsoft has 270 mil users vs Slack’s 12 mil ⚔️
Google has 1 billion users vs ChatGPT’s 13 mil 🦁
Here's why Google Bard is going to win ⬇️
Quick context 🗓
ChatGPT3 by OpenAI has been in news for the right reasons. It got to 5 million users in like few weeks & currently has over 13 million users.
And, Google is coming into the generative AI race 🎯
It launched it's conversational bot (of sorts) for internal testers right inside "Google Search".
So why will Bard win over ChatGPT? ⬇️
First/ number of data points. 🎯
Both ChatGPT & Bard focused on getting billions of data points. OpenAI allegedly got it from Microsoft. Bard will get it from it's Google mothership. But, the Google scale is crazy high compared to anything else on the planet.
Second/ contextual data points 💪🏻
You can buy data points, but the context of it is equally important. When Google gets a data point it spans user personas and their behaviours across Google ecosystem. And, across every freaking website that Google indexed, MAD!
Third/ distribution is still the king in 2023 👑
Google owns the verb "search". It spent billions building that user behaviour for over a billion users. All it has to do is to solve for discovery on it's core offering. (Check the below screenshot of Bard UI).
Fourth/ ecosystem play vs single product 🐟
History will repeat itself from the Microsoft Teams beating Slack by enabling "Teams" on every freaking pricing plan for free at the beginning. Google can do Bard for free what ChatGPT will charge $30 for. Google will monetise Bard with ads, period.
Fifth/ compounding source for versions 🛸
Think of it like the whole Tesla Full Self Drive example. Each Tesla on every US road sends a data point about road condition, driving records and more. Every time this happens, every Tesla car with FSD gets better at driving that road. This is exactly what will happen with Google's 1 billion users & Bard.
But, more importantly, both will create an ecosystem ✨
ChatGPT has done some level of ripples. Both Bard and ChatGPT will create a category for this whole new tech infra for next few decades to come.
So what's next for Bard? 🎯
The product will solve for experience, no doubt about it. Short answer - solve for everything that can screw up it's reputation. Google will be very careful. Can understand their PoV on how one wrong implication of generative Ai and lawmakers start antitrust against them.
Today marks a special moment at GrowthX® 💙
It feels surreal giving back to my alma mater, CRED. We started GrowthX 4 years back. And, I was in full time growth role at CRED.
And, we had a dream 💭
Get top growth leaders from GrowthX fam to the alma mater - CRED.
Today, that dream has become a reality.
Achita (GrowthX member since 2021) joins CRED growth team today 🎯
She will solve the retention charter at CREd & impact the revenue line directly. Building growth leaders like Achita is the core reason GrowthX started and I can’t be more excited.
Here’s what top 1% growth operators like Achita do right 👇🏻
First, they nail learning science of growth.
The macro of growth (what problem to pick & why to pick) & the micro (solving specific growth problems across acquisition, onboarding, retention & monetisation).
Second, they surround themselves with leaders.
Like how Achita did with top founders, marketers and product leaders at GrowthX.
Third, they consistently build strong proof of work.
They don’t chase shiny objects like “growth hacks”. But, focus on building proof of work that could solve a real product growth problem.
Lastly, position themselves for breakout growth roles.
This starts from getting clarity on target role / organisations to nailing technical interviews & building their personal brands.
Want to be a top 1% growth leader?
We have built an ecosystem of learning, community, and outcome-oriented products to help GrowthX members become top-tier growth leaders. Take the first step by exploring the rabbit hole — there's only upside here.