It costs whooping Rs. 5,000

What does it do?

1. Gives shiny gold caller id.

2. Removes ads.

Truecaller has a core use case.
Find out who is calling, period.

So why pay for a shiny gold caller id?
Think, why people spend $$ on weddings?

The standing out effect.
Truecaller Gold equals recognition.

Think of an investment advisor that you call with a Truecaller Gold, will you take them seriously? A lot of people would.

Insight 💡

1. Allow users to showcase their affluence

2. Price it at abnormally high.

Ask yourself
How can I build the standing out effect for my own product?

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