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Why do people buy Truecaller Gold?

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Why do people buy Truecaller Gold?

Abhishek from GrowthX
Jan 27, 2022
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Why do people buy Truecaller Gold?

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It costs whooping Rs. 5,000


What does it do?

  1. Gives shiny gold caller id.

  2. Removes ads.


Truecaller has a core use case.
Find out who is calling, period.


So why pay for a shiny gold caller id?
Think, why people spend $$ on weddings?


The standing out effect.
Truecaller Gold equals recognition.

Think of an investment advisor that you call with a Truecaller Gold, will you take them seriously? A lot of people would.


Insight 💡

  1. Allow users to showcase their affluence

  2. Price it at abnormally high.


Ask yourself
How can I build the standing out effect for my own product?

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this to your network (takes 5 seconds), would mean the world to me ❤️

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Why do people buy Truecaller Gold?

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