Why do people buy Truecaller Gold?
Welcome to the 24th edition of the GrowthX Newsletter. Every Tuesday & Thursday I write a piece on startups & business growth. Today’s piece is going to 95,300+ operators & leaders from startups like Google, Stripe, Swiggy, Razorpay, CRED & more
It costs whooping Rs. 5,000
What does it do?
Gives shiny gold caller id.
Removes ads.
Truecaller has a core use case.
Find out who is calling, period.
So why pay for a shiny gold caller id?
Think, why people spend $$ on weddings?
The standing out effect.
Truecaller Gold equals recognition.
Think of an investment advisor that you call with a Truecaller Gold, will you take them seriously? A lot of people would.
Insight 💡
Allow users to showcase their affluence
Price it at abnormally high.
Ask yourself
How can I build the standing out effect for my own product?
Did this issue help you?
Tweet this to your network (takes 5 seconds), would mean the world to me ❤️