What can we learn from Marvel studios?

Welcome to the 19th edition of the GrowthX Newsletter. Every Tuesday & Thursday I write a piece on startups & business growth. Today’s piece is going to 95,300+ operators & leaders from startups like Google, Stripe, Swiggy, Razorpay, CRED & more

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5 core takeaways from last 20 years of Marvel legacy

🤓 Understand who is your user today, tomorrow & the day after
Every Marvel movie hits 90’s kids, now parents & their kids.

⏱ Play the frequency game
Two blockbuster movies every year since 2012

📦 Un-bundle > Bundle > Un-bundle
Ironman > Avengers > Black widow

♾ Everything is a loop
Everything has a backstory.

🔍 Distribute macro & micro
Movies happen every year, marvel merchandise distributed at every Disney-land/ millennial e-commerce player all year round.

It won’t be a surprise if Marvel creates 100 odd movies from the characters that have been written today / will be written in next 25 years.

Think of your product like a Marvel Studio, what can you change today?