What can we learn from Marvel studios?
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5 core takeaways from last 20 years of Marvel legacy
🤓 Understand who is your user today, tomorrow & the day after
Every Marvel movie hits 90’s kids, now parents & their kids.
⏱ Play the frequency game
Two blockbuster movies every year since 2012
📦 Un-bundle > Bundle > Un-bundle
Ironman > Avengers > Black widow
♾ Everything is a loop
Everything has a backstory.
🔍 Distribute macro & micro
Movies happen every year, marvel merchandise distributed at every Disney-land/ millennial e-commerce player all year round.
It won’t be a surprise if Marvel creates 100 odd movies from the characters that have been written today / will be written in next 25 years.
Think of your product like a Marvel Studio, what can you change today?