What can Tech founders learn from Tanmay Bhat?
Welcome to the 13th edition of the GrowthX Newsletter. Every Tuesday & Thursday I write a piece on startups & business growth. Today’s piece is going to 95,300+ operators & leaders from startups like Google, Stripe, Swiggy, Razorpay, CRED & more
5 core takeaways from Tanmay’s creator journey in last 2 years.
🥸 Understand your ideal customer <> distribution → GenZ
Easy to attract (Distribution is easy)
High tendency to share content (Referral is strong)
Highly passionate about their topics. (High intent user)
Got lots of time to spare (Values money > time)
⏰ Create a daily frequency product. A combination of content.
Live streams everyday
Good production video twice a week
Combination of vlogs every month.
🚀 Always be increasing the TAM
It started with PUBG / gaming streams.
Moved to roasts, reviews & livestreams & then 2 new channels.
Personal finance (Honestly) & blockchain (Superpumped)
💰 Build monetisation pyramid
YT/IG content (Ad monetisation)
YT member only content (paid)
Sponsor deals (paid)
Affiliate revenue
♾️ Everything is a loop.
Discord community adds push force to newly launched content.
One micro topic drives traffic to another & vice versa.
Gaming -> crypto -> personal finance
repeat {Content discovery > member only content > discord > content push}
It won’t be a surprise if Tanmay gets to 10 million subscribers in next 2 years.
The loops with the right monetisation is just nuts
Think about how you can create loops in your product.
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