What can Tech founders learn from Tanmay Bhat?

Welcome to the 13th edition of the GrowthX Newsletter. Every Tuesday & Thursday I write a piece on startups & business growth. Today’s piece is going to 95,300+ operators & leaders from startups like Google, Stripe, Swiggy, Razorpay, CRED & more

---

5 core takeaways from Tanmay’s creator journey in last 2 years.

🥸 Understand your ideal customer <> distribution → GenZ

• Easy to attract (Distribution is easy)

• High tendency to share content (Referral is strong)

• Highly passionate about their topics. (High intent user)

• Got lots of time to spare (Values money > time)

⏰ Create a daily frequency product. A combination of content.

• Live streams everyday

• Good production video twice a week

• Combination of vlogs every month.

🚀 Always be increasing the TAM

• It started with PUBG / gaming streams.

• Moved to roasts, reviews & livestreams & then 2 new channels.

• Personal finance (Honestly) & blockchain (Superpumped)

💰 Build monetisation pyramid

• YT/IG content (Ad monetisation)

• YT member only content (paid)

• Sponsor deals (paid)

• Affiliate revenue

♾️ Everything is a loop.

• Discord community adds push force to newly launched content.

• One micro topic drives traffic to another & vice versa.

• Gaming -> crypto -> personal finance

• repeat {Content discovery > member only content > discord > content push}

It won’t be a surprise if Tanmay gets to 10 million subscribers in next 2 years.
The loops with the right monetisation is just nuts

Think about how you can create loops in your product.

Did this issue help you?
❤️ Click here to Tweet this to your network.

Takes 5 seconds. I promise.
Would mean the world to me, thank you 🙏🏼