1. Assume growth is a hack.

2. Hire a growth hacker & not a team.

3. Not getting involved in daily growth team operations.

4. Scaling too soon without a product market fit.

5. Relying too much on paid marketing.

6. Not investing in a referral / partner programme.

7. Ignoring retention cohorts as they grow older.

8. Acquiring users who don't have the appetite to pay.

9. Reacting to short term investor goals.

10. Not setting up a growth team & experiment sprint.

Don't be that founder.

Learn the craft of bringing structure to growth.

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