Groww's Fisdom acquisition, CureBay's fundraise, and Amazon's GenZ store.
A lot to unpack - Groww, CureBay, and Amazon.
Final call.
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Now, this week’s 3 crucial stories.
Groww acquires Fisdom for ~₹1,100 Cr. 💰
First some context.
Groww is acquiring wealthtech startup Fisdom in an all-cash deal worth $140–160 million (~₹1,100 Cr.), just weeks before its planned confidential IPO filing with SEBI. Subject to regulatory approval, the deal is expected to close in 2–3 months and marks Groww’s second major acquisition after Indiabulls AMC in May 2023.
What is Fisdom?
It’s a digital wealth platform that offers mutual funds, stocks, bonds, PMS, and even tax filing. With over a million customers, it partners with banks and financial institutions to distribute its products. While most platforms chase trading volumes, Fisdom is built for long-term financial planning—the slow, steady kind of investing.
Why the acquisition?
One word — diversification. With regulatory headwinds making pure-play broking less attractive, wealth management gives Groww a more stable, recurring revenue stream. Groww is looking to expand its product portfolio beyond broking. Fisdom gives it access to a new user segment—long-term investors, not traders—and lets it cross-sell higher-margin services like PMS and tax solutions. Plus, company wants be at a better footing before the IPO if the “diversification” angle plays out.
Fact.
Negative investor sentiment has hit the broking industry hard—India’s top four brokers have seen active investor counts drop for the third month in a row.
CureBay raises ₹160 Cr. 🏥
First some context.
CureBay, a tech-first healthcare startup bringing quality care to rural India, just bagged $21 million (~₹160 Cr.) in Series B funding led by Bertelsmann India Investments. Founded in 2021 and based in Odisha, CureBay runs 150+ eClinics across Odisha and Chhattisgarh—think doctor visits, lab tests, meds, and even hospital referrals, all under one digital roof.
Fact.
Its preventive health program has 90,000 active members with a renewal rate exceeding 60%, which is pretty interesting to be honest.
Where will the money go?
CureBay will use the round to scale its tech stack, expand into new states like Jharkhand, Bihar, UP, and MP, and build out key teams. The company is leveraging AI and data to improve predictive care and operational efficiency. CEO Priyadarshi Mohapatra called the funding a boost for a larger public health mission, aligning CureBay’s model with initiatives like Ayushman Bharat and the Digital Health Mission.
What’s next in rural healthcare?
Rural healthtech is heating up with AI-driven care and mobile-first solutions. CureBay’s main rivals include Clinikk and Jana Care, all focusing on last-mile access. Expect more startups blending tech with physical clinics. The big play: seamless care that combines telemedicine, diagnostics, and insurance. This sector’s growth is backed by government programs like Ayushman Bharat.
Amazon’s GenZ store rebrand 👚
First, some context.
Amazon has rebranded its Gen Z-focused fashion platform from the Next Gen Store to “Serve” as it doubles down on younger shoppers in tier-II and III cities. The name taps into fashion slang—“Serve” means showing up with standout style—and positions the platform as trend-forward and culturally in tune with its audience.
Why the rebrand?
Amazon is chasing where the growth is. Gen Z shoppers have tripled on its platform, and purchases from non-metro cities have surged 4x—places like Chandigarh, Patna, Kochi, and Jaipur are driving the next wave of fashion demand. These customers want two things: style that stands out and prices that don’t sting. With Serve, Amazon is leaning into both—offering trend-forward fashion with an affordable price tag, and branding that speaks the Gen Z language. The goal: make Amazon feel less like a utility, and more like a fashion destination.
Is this space competitive?
Very. Flipkart has already launched Spoyl, its in-app fashion platform built specifically for Gen Z, offering everything from apparel to footwear. Myntra runs FWD, a dedicated section tailored to trend-first young shoppers. Outside of ecommerce giants, offline-first brands like Zudio, and digital natives like Newme and Urbanic, are gaining serious traction with Gen Z for their fast fashion drops and influencer-led appeal. The opportunity is huge and Amazon is coming for a share of this pie.
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