10 takeaways from speaking to 400+ growth leaders.

Welcome to the 10th edition of the GrowthX Newsletter. Every Tuesday & Thursday I write a piece on startups & business growth. Today’s piece is going to 95,300+ operators & leaders from startups like Google, Stripe, Swiggy, Razorpay, CRED & more

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In last 1 year, I have spoken to 400+ product & growth leaders.

I am blown away by the insights 🤯

Here are my top 10 takeaways 💡

1. Growth is hardly a hack
It is repeat { Diagnosis - Hypothesis - Experiment - Feedback }

2. Think growth as game of football
Top growth teams will hardly have a growth hacker.
It's the executioners in - at product, marketing & problem solving.

3. Experiments << Successful experiments
It's important to run experiments.
But, run high conviction experiments first.

4. Prioritise, Prioritise, Prioritise
Choose your northstar metric (say, revenue)
Create a list of tasks the team is going to pick
Ask "What will make highest impact on revenue?"
Ask "What is a quick one?"
Ask "What is a compounding long term win?"

5. Evolve your goals
Look at data constantly & identify patterns.
Don't stick to your Quarterly goals if they are no more valid.

6. Keep it lean
Spend more time on executing than managing/reporting.
Naturally, hire the right number of people, not large.

7. Hire smart
Hire problem solvers.
Hire generalist at the start and specialist when you evolve.

8. Document
People move within / outside teams.
Document insights & revisit them before re-running experiments.

9. Focus on retention
Most teams struggle to achieve flat retention curves.
Don't put all your eggs in top of the funnel.

10. Up-skill your teams
What worked last quarter might not work in the next one.
Constantly look for up-skilling your current team.

Take a pause. Think what you need to learn from this.

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